Founded in 1848, Deacons is the most established jewellers in Swindon, a family business now in its 6th generation. It held the official clock of the Great Western Railway, by which all of the GWR timings were calibrated, to keep the trains running on time. Today, it is a known for its diamonds and as a Rolex official partner. The project involved replacing a dated 1950’s facade to the grade 2 isted building, to display premium products in a secure shopfront.

The design aimed to create a timeless, elegant shopfront that spoke of the quality and established nature of the business and the fine jewellery on offer.